Step 5 — Install the tracker

This page is the In the app track for step 5 of the golden path. The agent track is at the bottom, under With the API / an AI agent.

The Atribu tracking script is a lightweight JavaScript snippet that runs on your website. It captures:

• Page views -- which pages visitors see and how long they stay
• Visitor identity -- assigns each device a unique anonymous ID so you can follow the journey across visits
• Traffic sources -- reads UTM parameters and click IDs (fbclid, gclid) from your ad URLs to know which campaign brought each visitor
• Form submissions -- automatically detects when someone fills out a form and extracts their email or phone number
• Booking completions -- detects GoHighLevel, Calendly, and Cal.com booking widgets

Installation

Go to Settings > Tracking in your Atribu dashboard. You will see your personalized tracking snippet with your unique tracking key already filled in. Copy it and install it using one of the methods below.

<script>
  window.ATRIBU_TRACKING_KEY = "your-tracking-key-here";
  window.ATRIBU_TRACKING_ENDPOINT = "https://www.atribu.app/api/tracking/collect";
  window.ATRIBU_INTERCEPT_FBQ = true;
  window.ATRIBU_META_BRIDGE_PAGEVIEW = false;
  window.atribuTracker = window.atribuTracker || function() {
    (window.atribuTracker.q = window.atribuTracker.q || []).push(arguments);
  };
</script>
<script src="https://www.atribu.app/atribu-tracker.js" defer></script>

<script>
  window.ATRIBU_TRACKING_KEY = "your-tracking-key-here";
  window.ATRIBU_TRACKING_ENDPOINT = "https://www.atribu.app/api/tracking/collect";
  window.ATRIBU_INTERCEPT_FBQ = true;
  window.ATRIBU_META_BRIDGE_PAGEVIEW = false;
  window.atribuTracker = window.atribuTracker || function() {
    (window.atribuTracker.q = window.atribuTracker.q || []).push(arguments);
  };
</script>
<script src="https://www.atribu.app/atribu-tracker.js" defer></script>

<script src="https://www.atribu.app/atribu-tracker.js?key=your-tracking-key-here"></script>

How the tracker works

Automatic features

The tracker automatically captures these events without any extra code:

The identify() call

The most important thing the tracker does is link anonymous visitors to known customers. When someone fills out a form on your site, the tracker automatically calls identify() with their email or phone number. This creates a connection between the anonymous browser visitor and the customer record in your CRM or payment provider.

Without this link, Atribu cannot attribute a Stripe payment back to the original ad click. Form auto-capture handles this automatically for standard HTML forms. If you use a custom form (React, Vue, etc.), you can call identify() manually:

window.atribuTracker.identify({
  email: "[email protected]",
  phone: "+1234567890"
});

Verify it is working

After installing the tracker:

1. Visit your website in a browser (not incognito -- some ad blockers are more aggressive there)
2. Open your Atribu dashboard
3. Check the Online Now counter in the top right -- you should see at least 1 visitor
4. After a few minutes, page views and sessions will appear in the dashboard

With the API / an AI agent

Everything above is available without a browser. Three calls:

curl -sX POST https://api.atribu.app/api/v1/tracking/keys \
  -H "Authorization: Bearer atb_live_YOUR_KEY"

A profile that already has an active key gets that key back rather than a second one, so an agent can call this unconditionally on every run.

curl -H "Authorization: Bearer atb_live_YOUR_KEY" \
  "https://api.atribu.app/api/v1/tracking/snippet"

# or, for a tag manager / a Shopify store
curl -H "Authorization: Bearer atb_live_YOUR_KEY" \
  "https://api.atribu.app/api/v1/tracking/installers/gtm"
curl -H "Authorization: Bearer atb_live_YOUR_KEY" \
  "https://api.atribu.app/api/v1/tracking/installers/shopify-pixel"

An agent that can edit the site puts the snippet in. One that cannot hands the payload to the person who can — that is the hand-off, in its simplest form.

curl -H "Authorization: Bearer atb_live_YOUR_KEY" \
  "https://api.atribu.app/api/v1/profile/readiness"

Readiness's tracker_installed step is done once at least one tracking event reached Atribu in the last 7 days — which is the only definition of "installed" that survives someone deleting the tag next month.

Next steps