Attribution platform for agencies

See which ads actually drive revenue. Not just clicks.

Atribu connects ad platforms, CRMs, and payment providers into a single attribution layer — with 9 models, AI-powered creative tools, and reports your clients will actually trust.

www.atribu.app
0.0x+14.2%vs prior
Attributed ROAS
0.0x+9.4%
Cash ROAS
Online Now
3
Ad Spend
$8,240+8.1%
Cash Revenue
$48,120+18.3%
Cost / Qualified
$29413.5%
Visitors
4,394+6.2%
AI Briefing

ROAS at 5.84x — Winners CBO driving 82% of revenue

Your ROAS improved from 5.11x to 5.84x. The CBO Winners campaigns in US and LATAM are producing 6.2x and 5.1x ROAS respectively. TOFU Follow Me Ads generated 956 clicks at $0.06 CPC but low conversion — consider it a top-of-funnel awareness play.

CBO US 6.2xTOFU 0.8x
0Attribution Models
<0Minutes to First Dashboard
0+API Endpoints
0Native Integrations
HIPAA compliant

The problem

Meta metrics were never designed to show you the truth.

Without Atribu

  • Platform metrics show clicks and impressions — not which ads produce revenue.
  • CRM and ad data live in separate worlds. Nobody can trace which campaign brought a customer.
  • Client reporting takes hours. Copy-pasting between spreadsheets, screenshots, and slide decks.
  • Conversions never sync back to ad platforms. Their algorithms can't optimize on real data.

With Atribu

  • See exactly which ads drive qualified leads, real revenue, and cash collected.
  • Unified customer timeline from first ad click to final payment — across every channel.
  • One-click reports with real revenue data. Share a link or schedule recurring emails.
  • Conversion Sync feeds real outcomes back to Meta and Google — closing the optimization loop.

Agency-first architecture

One workspace. Fully isolated client profiles.

Every client profile is a fully isolated container — its own connectors, outcome definitions, attribution settings, and dashboards. RBAC controls who sees what, with dedicated client viewer roles and HIPAA compliance mode for healthcare agencies.

Agency Workspace

One tenant boundary for your entire agency. Users, billing, shared connectors, and permissions — all in one place.

Isolated Client Profiles

Each profile has its own data, connectors, attribution settings, and dashboards. No data leaks between clients.

Profile-Scoped Reporting

Truth reports generated per profile. Client viewers see only their own data. Role-based access at every level.

Onboarding

Connect to first dashboard in under 30 minutes.

1

Connect your platforms

Link Meta Ads, Google Ads, GoHighLevel, Shopify, Stripe, or WhatsApp with OAuth — no code, no CSV uploads.

2

Define your outcomes

Tell Atribu what a conversion means for each client: a qualified lead, a closed deal, a paid order, or a WhatsApp conversation.

3

See the truth

Your dashboard shows which ads produce real revenue. Generate reports, get AI insights, and share with one click.

What they say

Built for teams who refuse to guess.

We needed real ROAS and real CAC — not platform numbers. Atribu gives us a decisive view of what to scale and what to kill, plus credible reporting we can put in front of any client.

Tomás Parraguez

Tomás Parraguez

Performance agency cofounder

Real ROAS trackingCash-based attributionClient-ready reports
Stage-based attribution

Higher CPL can be good if it yields qualified pipeline and closed revenue. Atribu gives us stage-based truth: cost per booked, cost per qualified, close rate per ad. Client-ready justification.

Cristóbal Ruiz

Cristóbal Ruiz

High-ticket lead-gen agency owner

Unified reporting

Weekly truth reporting on ROAS, CAC, and new-customer acquisition cost without tool sprawl. Stable definitions. New vs returning using real logic — not guesswork.

Ian Cooper

Ian Cooper

Performance + e-commerce agency owner

Developers

Built for developers

Full REST API with 25+ endpoints for custom integrations, dashboards, and automation. OpenAPI spec included.

25+ endpointsAPI key authWebhook support
Read the docs
api-example.sh
curl https://www.atribu.app/api/v1/overview \
  -H "Authorization: Bearer sk_live_..." \
  -d "profile_id=prof_abc123" \
  -d "from=2026-03-01" \
  -d "to=2026-03-31"

# Response
{
  "revenue": 47200,
  "ad_spend": 12400,
  "roas": 3.81,
  "conversions": 142,
  "visitors": 8340
}

FAQ

Frequently asked questions

Ad platforms only see their own clicks. Atribu connects your ad data with CRM events and payment data to show true ROAS — based on real revenue, not platform-estimated conversions. We support 9 attribution models so you can compare perspectives.

Last touch, first touch, linear, position-based, time decay, last non-direct, split 50/50, custom weighted, and engagement weighted. All 9 models are included in every plan — no feature gating.

Under 30 minutes. Connect your ad platforms, CRM, and payment providers via OAuth — no code, no CSV uploads. Install our lightweight JavaScript tracker (50KB) and your first dashboard populates immediately.

Yes. Shopify is fully integrated with order and revenue sync, new vs returning customer classification, and N-CAC (new customer acquisition cost) calculations using real order history.

Conversion Sync feeds real conversion data back to your ad platforms via Meta CAPI and Google Ads. This closes the optimization loop — when the platform knows which clicks became paying customers, its algorithms optimize for real outcomes instead of proxies.

Yes. Atribu is agency-first. Your workspace holds fully isolated client profiles — each with its own connectors, outcome definitions, attribution settings, and dashboards. Role-based access controls who sees what.

AI credits power the Ads Lab features: dashboard briefings (1 credit), ad analysis (1 credit), quick ad generation (2 credits), and full pipeline runs (10 credits). Every plan includes credits monthly. When credits run out, you get a deterministic fallback — nothing breaks.

We're launching a 14-day free trial soon. In the meantime, the Starter plan at $20/month includes all features with no long-term commitment. You can cancel anytime.

Stop guessing. Start attributing.

Plans start at $20/month. First dashboard in under 30 minutes.

Setup in under 30 minutesNo credit card requiredAll features included