Performance OS for agencies

Which ads produce real business outcomes? Now you’ll know.

Atribu merges ad spend with real outcomes—pipeline stages, e-commerce orders, and cash collected—into one profile-scoped truth layer so you can optimize, report, and defend every decision with numbers your clients actually trust.

Get started free See how it works

Acme Corp

Lead-Gen

Revenue

$47.2K

+18%

Ad Spend

$12.4K

+6%

Real ROAS

3.81x

+0.4x

Cost / Qualified

$187

-$23

Meta AdsGoHighLevel

Last-touch

< 30 min to first dashboard100% profile-scoped data isolation3 transparent attribution models

The problem

Platform metrics were never designed to show you the truth.

You can’t answer the only question that matters

“Which ads produce real business outcomes?” Meta reports clicks. Google reports conversions. Neither reports pipeline movement or cash in the bank. You know platform metrics aren’t the truth—your clients are starting to figure it out.

Business truth is scattered across five systems

Ad spend lives in Meta. Leads live in GoHighLevel. Orders live in Shopify. Payments live in Stripe. The full picture? In a spreadsheet you rebuild every Monday morning.

Manual reconciliation breaks at three clients

One client, manageable. Five clients, someone’s data is wrong. Fifteen clients? Nobody trusts any number. And your team spends more time auditing than optimizing.

The Outcome Layer

One canonical truth per profile.
Lead-gen or e-commerce.

Every profile gets a unified truth layer that maps ad touchpoints to real business outcomes with transparent attribution. Choose last-touch, first-touch, or split 50/50—the model is always visible on every dashboard and every report.

Lead-Gen mode

Map your GoHighLevel pipeline to outcomes Atribu can attribute back to the ad that created the contact.

LeadBookedShowedQualifiedClosed

E-Commerce mode

Pull Shopify orders and compute new vs returning using the customer’s entire order history—not just the selected timeframe.

OrdersRevenueNew vs ReturningN-CAC

What you get

Four screens that replace your spreadsheets.

Truth Dashboard

Revenue, ad spend, real ROAS, and real CAC at the top. Pipeline stages or order breakdowns below. “What changed vs last 7 days” and “What to do next” at the bottom. Updated daily.

Ads Ranking

Every campaign, ad set, and ad ranked by the metric that actually matters: cost per qualified, cost per closed, or new-customer ROAS. Sort by truth, not vanity.

Attribution Explorer

Drill into any outcome. See the first and last touchpoints, which stage or order it mapped to, and export an evidence snippet your client can’t argue with.

Weekly Truth Reports

Auto-generated every week: spend summary, outcome summary, winners and losers, recommended actions. Generate a share link or export to PDF in one click.

Connectors

Ad spend in. Outcomes in. Truth out.

Meta Ads

Spend + delivery metrics

GoHighLevel

Lead-gen pipeline + attribution

Shopify

Orders + revenue + new vs returning

Stripe

Soon

Cash collected (payment truth)

Agency-first architecture

One workspace. Fully isolated client profiles.

The workspace is your agency’s tenant boundary. Inside it, every client profile is a fully isolated reporting container—its own connectors, outcome definitions, attribution settings, and dashboards. Permissions are enforced at both workspace and profile level with role-based access control.

Agency Workspace

One tenant boundary for your entire agency. Users, billing, shared connectors, and permissions—all in one place.

Isolated Client Profiles

Each profile is a fully isolated reporting container—its own connectors, outcome definitions, attribution settings, and dashboards.

Profile-Scoped Reporting

Weekly truth reports generated per profile. Client viewers see only their own data. No mixed-profile views, ever.

Onboarding

Connect to first dashboard in under 30 minutes.

Connect Meta Ads + your outcome source

OAuth into Meta, select the ad account(s) for this profile. Then connect GoHighLevel (for lead-gen) or Shopify (for e-commerce). Atribu begins ingesting immediately.

Configure your Outcome Layer

Choose lead-gen or e-commerce mode. Define your pipeline stages (Lead → Booked → Showed → Qualified → Closed) or order events. Pick an attribution model: last-touch, first-touch, or split 50/50.

See real numbers, immediately

Atribu maps your outcomes to ad touchpoints and shows coverage right away: X ads ingested, Y outcomes mapped, Z% coverage. Your Truth Dashboard is live.

Who it’s for

Built for teams who refuse to guess.

Tomás Parraguez

Performance agency cofounder

Optimize and sell performance using real ROAS and real CAC—ideally cash collected—not platform numbers.

A decisive view of what to scale and what to kill, plus credible reporting he can put in front of any client.

Cristóbal Ruiz

High-ticket lead-gen agency owner

Prove that higher CPL can be good if it yields qualified pipeline and closed revenue.

Stage-based truth: cost per booked, cost per qualified, close rate per ad. Client-ready justification.

Ian Cooper

Performance + e-commerce agency owner

Weekly truth reporting on ROAS, CAC, and new-customer acquisition cost (N-CAC).

Consolidated reporting without tool sprawl. Stable definitions. New vs returning using Shopify’s real logic.

Pricing

One profile, one price. Scale when you’re ready.

Every plan includes the full Outcome Layer, all MVP screens, and weekly truth reports.

Operator

1 profile

For single-brand operators who need truth reporting on their own spend.

Growth

Up to 5 profiles

For lean agencies managing a handful of clients with full isolation per profile.

Agency

Custom profile limits

For agencies at scale. Role-based access, client viewers, and dedicated onboarding.

Stop reporting vanity metrics. Start reporting the truth.

Connect your ad accounts and outcome sources. See real ROAS and real CAC in under 30 minutes.

Get started free