Send Meta the conversions it never sees.
Bookings, qualified leads, and real payments live in your CRM and Stripe — not in the pixel. Conversion Sync sends those outcomes back to Meta and Google with real values, so the algorithm optimizes for customers, not form fills.
SOURCES GOHIGHLEVEL · STRIPE · MERCADOPAGO · SHOPIFY · WHATSAPP ADS · YOUR SITE
SIGNAL RULES
Pipeline stage → “Booking confirmed”
→ Meta Schedule · fixed value $150
Payment received (Stripe)
→ Meta + Google Purchase · actual amount
DELIVERIES · LIVE
THE PROBLEM
Meta optimizes for whatever you feed it. Most businesses feed it junk.
01
The pixel stops at the form
Meta sees the form fill, never the no-show, the unqualified lead, or the $890 payment three weeks later.
02
CAPI setups need engineers
Server-side conversions mean webhooks, hashing, dedup keys. Most GHL shops and clinics never get it running.
03
So the algorithm learns wrong
Trained on cheap form fills, Meta finds you more of exactly that: people who fill forms and never pay.
HOW IT WORKS · QUALITY-GATED, NOT A FIREHOSE
Only true, well-identified outcomes reach the platform.
STEP 1
An outcome happens
A payment lands in Stripe, a booking hits your pipeline — even from a WhatsApp chat that started at an ad.
STEP 2
Your rules decide
Signal rules map events and pipeline stages to platform events — with actual, fixed, or no value.
STEP 3
Quality gates filter
Three presets — lenient, balanced, strict — require hashed identity and click IDs before anything sends.
STEP 4
Platforms learn truth
Meta CAPI and Google receive clean, deduplicated conversions with real revenue attached.
EVERY EVENT LOGGED — SENT, SKIPPED (WITH REASON), FAILED, RETRIED, OR REPLAYED. NOTHING SILENT.
NO SILENT FAILURES
When a signal doesn’t send, you know exactly why.
Every skipped event carries its reason — missing click ID, weak identity, deal won but no payment confirmed. Fix the cause, hit replay, and the event re-evaluates against your current rules.
SKIP REASONS · EXPLAINED IN PLAIN WORDS
missing_google_click_id
No gclid found for this customer → add UTM templates to your Google ads.
low_identity_confidence
Visitor never identified → make sure your forms capture email or phone.
closed_won_no_payment
Deal marked won but no payment confirmed → connect Stripe or MercadoPago.
“Our CPA dropped once Meta started learning from bookings instead of form fills — and I can finally show clients why.”
Agency owner · GHL + Meta · 10 client accounts
Feed the algorithm real outcomes.
We’ll wire your first signal rule live on the call — pipeline stage in, clean conversion out.